Swiggy has revamped Dineout’s brand identity and simplified its brand architecture as the dining-out platform transitions to the consumer-facing moniker Dineout.
Under the new concept, the Swiggy logo will remain part of the brand’s visual identity. The update will be mirrored across all external channels, including social media platforms, consumer communications, and in-app interactions.
The new brand has a lowercase “d” logo and a Swiggy pin. It also incorporates a mint green color throughout the identity.
Speaking on the brand makeover, Swiggy’s Head of Brand, Mayur Hola, stated, “Dineout is an important element of the dining and FnB ecosystem in India, and the new identity reflects that evolution. Moving from Swiggy Dineout to Dineout offers the business a more unique identity while keeping the Swiggy S pin as a symbol of trust and experience. The new green identity symbolizes Dineout’s rising ambition in the eating out space, as well as the chance to establish a category-defining brand for India’s dynamic and evolving food and dining culture.
The brand revamp is timed to coincide with the firm’s main Great Indian Restaurant Festival. The current version, named The Great Indian Ravi Festival, will run until October 24, 2026, with actor Ravi Kishan as the campaign’s face.
According to the parent firm, the event provides discounts of up to 50% at over 57,000 eateries in 84 locations across India.
