Myntra has launched an affiliate commerce network on Instagram in collaboration with Meta, allowing creators to directly tag Myntra goods in their posts and Reels.
Ulka, a division of BBDO Group India, has named Maithili Mullick Executive Creative Director. She will report to Rakesh Menon, Ulka’s Chief Creative Experience Officer.
Google has introduced new measurement capabilities that will assist marketers in evaluating campaign effectiveness and business impact by combining first-party data, various signals, and causal
Apple’s first foldable smartphone, the iPhone Duo, was announced at its hardware presentation on September 9. The gadget costs $1,999 and represents Apple’s foray into
SpeakX has named former India captain Mahindra Singh Dhoni as its brand ambassador, after his recent investment in the English-speaking platform. The firm has also
GIVA has pulled its Raksha Bandhan advertising starring actor Kriti Sanon after it received criticism on social media for its representation of the event and
A New Mexico judge has ordered Meta to pay $567 million to rectify damages to young people caused by its platforms, in the second round
Emami’s e-commerce business grew in the first quarter of FY27, with rapid commerce accounting for 35% of total e-commerce revenues, according to the company’s unaudited
Meta’s reported investment in CRED and Kunal Shah’s evolving role have reignited conversations around WhatsApp’s monetisation strategy, founder-led innovation and what these moves could signal
As Asian Paints unveils ColourNext 2026, MD & CEO Amit Syngle shares how design forecasting is shaping consumer choices, why regional identity is influencing colour