Ledure, one of India’s fast-growing LED lighting brands, has announced Bollywood actor Ranbir Kapoor as its new brand ambassador. The collaboration marks a significant milestone
The ‘Festive Decode 2025’, a first-of-its-kind consumer insight report conducted between August and October 2025, reveals that while emotion continues to anchor festive advertising in
The Cannes Lions International Festival of Creativity has announced the launch of a new award—the Creative Brand Lion—set to debut in 2026. This new category
Cheil South West Asia (SWA) has acquired Social Beat, a Chennai-based full-service digital marketing agency, as part of its ongoing effort to deepen its footprint
It always begins the same way—with a casual “what if” conversation, usually long after midnight, when ideas outpace logic. For Nitibha Kaul and me, those