Bata India has officially launched a new chapter of its ‘Make Your Way’ campaign. To bring this vision to life, the brand has welcomed Bollywood actor Sanjana Sanghi as the new face of the collection. The campaign puts a bright spotlight on the Bata Victoria Ballerina range, a line designed to offer women a perfect mix of style and all-day comfort.

A Perfect Match for Modern Women

The choice of Sanjana Sanghi as the brand ambassador is no accident. Known for being self-made and purposeful, Sanjana reflects the values of the modern young woman.

Bata India holds the trademark for the “Ballerinas” category in India, and this new collection stays true to that heritage. The Victoria Ballerinas are built for women who are constantly on the move—whether they are heading to college, managing a busy workday, or meeting friends for coffee.

Design Meets Everyday Comfort

The Bata Victoria Ballerina is more than just a pretty shoe. It is engineered with several key features to keep feet happy all day:

• Arch Support: Designed through multiple mould tests to ensure the foot feels supported.
• Cushioned Soles: Soft padding that makes walking feel effortless.
• Breathable Material: A foot-hugging upper part that allows for airflow.

The collection features lightweight designs in trendy soft pastels and warm neutral colors. This makes them easy to pair with almost any outfit in a woman’s wardrobe.

Leadership Insights

Speaking on the launch, Badri Beriwal, Chief Strategy and Business Development Officer at Bata India, said:

“With Everyday Comfort and the Victoria Ballerina, we are reaffirming what Bata stands for today—footwear that complements modern lifestyles. Our focus is on delivering products that are thoughtfully designed, stylish, and truly comfortable.”

Sanjana Sanghi shared her excitement about the partnership, noting that comfort and confidence go hand-in-hand.

“I want shoes that let me move through my day without thinking about them,” she said. “The Victoria Ballerinas fit naturally into my everyday life.”

Where to Find the Collection

As we move into 2026, Bata plans to make this silhouette a core part of its fashion lineup. You will see the ‘Make Your Way’ campaign everywhere—from Instagram and Spotify to big billboards across the city.

The Bata Victoria Ballerina collection is priced affordably, starting at ₹899. It is currently available at Bata retail stores, on the official Bata app, and through major e-commerce websites.

Watch the full film here:  https://www.instagram.com/p/DUPglYxEt2J/