Cheil South West Asia (SWA) has acquired Social Beat, a Chennai-based full-service digital marketing agency, as part of its ongoing effort to deepen its footprint in India’s rapidly expanding digital market, according to media reports.

The acquisition, described by industry insiders as strategic yet low-key, marks Cheil SWA’s latest move to strengthen its digital and performance marketing capabilities in the region.

While the acquisition has been confirmed, details such as the deal’s valuation and shareholding structure remain undisclosed, and Cheil SWA has declined to comment on the specifics when approached by multiple publications.

Industry sources suggest that Cheil SWA—the regional arm of South Korea’s Cheil Worldwide—has been actively exploring acquisition opportunities in India to bolster its technology, digital, and integrated marketing portfolio. The move aligns with Cheil’s broader global strategy to evolve beyond traditional advertising into a more comprehensive, digitally driven marketing network.

When contacted by Social Samosa for a statement regarding the development, Cheil SWA declined to provide further comment.