Nicholas Vieira has been named Global Head of Marketing at Gucci Racing. He revealed the change in a LinkedIn post.
“I am thrilled to announce that I have joined Gucci as Global Head of Marketing for Gucci Racing.”
An wonderful chance to help design a new chapter for the House of Sport, combining elegance, performance, and culture.”
Vieira joins Gucci from Venezia FC, where he was Head of Marketing. He directed the football club’s marketing and communications strategy, which included brand positioning, fan interaction, and commercial growth. Throughout his tenure, he oversaw digital efforts such as the introduction of a new website, app, and customer relationship management (CRM) ecosystem.
Before joining Venezia FC, Vieira was the Brand Strategy Director at FREE PRACTICE, where he oversaw Nike initiatives such as national team kit releases for the 2026 FIFA World Cup and Women’s Euro 2025.
He formerly worked as Ray-Ban’s Global Head of Brand Communication, where he oversaw brand strategy, marketing, collaborations, and activations. His responsibilities included the brand’s relaunch and the creation of a worldwide brand identity.
Vieira worked for Nike for over nine years, in responsibilities that included brand story, brand communication, football marketing, and digital marketing throughout Europe, the Middle East, and Africa. His work included campaigns for major football tournaments, player narrative, internet experiences, and regional marketing efforts.
