Ledure, one of India’s fast-growing LED lighting brands, has announced Bollywood actor Ranbir Kapoor as its new brand ambassador. The collaboration marks a significant milestone in Ledure’s journey to strengthen its retail footprint, enhance brand recall, and establish itself as a leading national player in the electrical and lighting industry.
Strengthening National Presence
The partnership is a strategic move aimed at aligning Ledure’s expansion ambitions with Kapoor’s widespread popularity and mass appeal. Through this association, the brand aims to reinforce its position in the highly competitive electrical segment while accelerating its retail and distribution growth across India.
Ledure has outlined plans to scale its presence nationwide and achieve substantial growth targets by 2027, underscoring its commitment to innovation, quality, and reliability—values the company says are shared by the actor himself.
Shared Vision of Innovation and Excellence
Speaking about the collaboration, Ankit Gupta, Director, Ledure Lightings, said:
“We are very excited with this development and wholeheartedly welcome Ranbir into the Ledure family. Ranbir is a powerhouse of talent and one of the most admired stars in the country. His charm, versatility, and mass appeal make him the perfect choice to represent Ledure. We are confident this collaboration will accelerate our journey to strengthen Ledure’s presence across India and solidify our place in the competitive electrical market.”
Echoing this sentiment, Ranbir Kapoor shared:
“I am thrilled to collaborate with Ledure, a brand known for its innovation and quality. Lighting plays an integral role in shaping our daily lives, and Ledure’s ethos of delivering excellence aligns closely with my own values. I look forward to a fruitful partnership as we illuminate more homes and spaces across the country.”
A New Chapter for Ledure
The collaboration not only boosts Ledure’s visibility in a rapidly expanding market but also signals the brand’s intent to evolve from a fast-growing challenger to a household name in lighting solutions. With Ranbir Kapoor on board, Ledure aims to shine brighter—both in homes and in the minds of consumers nationwide.
