The move comes as the business looks to grow outside South India. He will appear in the menswear company’s next advertising campaigns and marketing initiatives.

Estilocus, a Bengaluru-based menswear company, has named actor and producer Fahadh Faasil as its brand ambassador.

The collaboration comes as it seeks to expand beyond its strong base in South India and spread its reach across the country.

As part of the partnership, Fahadh Faasil will appear in the brand’s next advertising campaigns and activities.

Speaking about his affiliation with the company, Fahadh Faasil stated, “I don’t believe in dressing to be noticed. I believe in dressing to feel like yourself. That’s what drew me to Estilocus; it’s a brand that understands the difference. Style, at its best, is just honesty in fabric.”

Regarding the collaboration, Ladeesh PC, Director and Co-Founder, Estilocus, says, “When we built Estilocus, we weren’t building a clothing brand; we were building a point of view. Fahadh Faasil doesn’t just represent that point of view; he lives it. Having him as the face of this brand feels less like a partnership and more like alignment. We’re both saying the same thing,  just in different languages.” 

The alliance displays a common emphasis on confidence, uniqueness, and subtle elegance, with Faasil’s public presence complementing the brand’s approach.