A simple agency has won the out-of-home (OOH) advertising contract for skincare brand Foxtale.
The partnership begins with an outdoor campaign starring superstar Shah Rukh Khan, who was just named Foxtale’s brand ambassador. The first phase contains around 70 billboards throughout Mumbai, Bangalore, and Delhi.
The ad is part of the brand’s “Let Your Glow Through” campaign, which includes Khan in many key product categories.
Avichal Pugalia, VP of Growth at Foxtale, said on the partnership: “As Foxtale continues to develop as a brand, having high visibility and recall across markets is a crucial element of our growth path. Our partnership with a basic agency enables us to tackle OOH with a stronger emphasis on impact, scalability, and consumer attention. With Shah Rukh Khan at the forefront of this campaign and a presence across cities, we hope to establish a powerful and memorable brand presence in some of our most significant markets.”
Chirag Sangai, Founder of a simple firm, commented on gaining the mandate, saying, “OOH works best when it becomes a part of the world people are already experiencing rather than just another advertising surface.” For Foxtale, the size of the campaign, the presence of Shah Rukh Khan, and the diversity of markets enabled us to create exposure that is tough to ignore. We’re pleased to collaborate with Foxtale on developing an OOH presence that goes beyond impressions and strengthens brand recall.”
