Trehan IRIS has hired Prasad Rane as Chief Business & Marketing Officer (CBMO), with responsibilities for business growth, sales, marketing, brand building, customer experience, and go-to-market strategies.
In his new job, Rane will collaborate throughout the organization to connect commercial strategy with brand and customer experience, as well as build propositions for Trehan IRIS’ residential, commercial, and retail real estate portfolio.
Abhishek Trehan and Aman Trehan, Executive Directors of Trehan IRIS, stated, “Prasad provides a great blend of business, brand, and consumer expertise, with experience in real estate, retail, and consumer industries. His mandate will be to bring company growth, sales, and marketing closer together as we go into the next phase of growth. We are delighted to welcome him to our leadership team.”
Rane stated that the post will focus on combining business, sales, brand, and customer experience as the real estate industry places a greater emphasis on the wider offer of physical locations.
Prasad Rane, Chief Business & Marketing Officer of Trehan IRIS, stated, “Real estate today is increasingly about the experience, proposition, and value we generate around it. Trehan IRIS has a great heritage and an intriguing potential to establish the next stage of the organization on that basis. My goal is to integrate business, sales, brand, and customer experience to create unique offers for consumers and significant commercial outcomes.
The appointment comes as Trehan IRIS prepares to enter its next chapter of expansion in residential, commercial, and retail real estate. The business, which has over seven decades of expertise, also has interests in hospitality, with a portfolio centered on places designed for wellbeing, community, and consumer demands.
Rane’s experience spans real estate, retail, consumer brands, asset management, marketing, and company development. His career has encompassed responsibilities in business and brand strategy, physical consumer locations, and development efforts for both established and smaller consumer enterprises.
Rane formerly served as Chief Growth Officer at DailyObjects, where he was in charge of offline business growth and expansion, as well as the development of the company’s physical retail footprint and new revenue channels.
Rane formerly worked at ICS Group as the Chief Marketing Officer for PPZ and the CEO of SPACES. His responsibilities at this time included asset management, retail and mixed-use developments, technology parks, and public spaces. He also has prior expertise in advertising and retail, including consumer behavior, brand planning, and company growth.
