Oberoi IBC has teamed up with the nutrition brand Pintola and the upcoming Telugu period action drama RANABAALI for a pan-India brand collaboration. This move brings together the power of cinema and consumer-focused brand communication.
RANABAALI is set to release on October 16, 2026. The film features Vijay Deverakonda, Rashmika Mandanna, and Arnold Vosloo in roles. Oberoi IBC has carried out this collaboration to help Pintola reach more people across different consumer touchpoints during the film’s release period.
The partnership will use content from RANABAALI to build a strong and consistent brand presence. This will be visible across television, platforms, retail stores, social media, and cinema screens. The goal is to connect with audiences in different settings, making Pintola more familiar to a wide audience.
A Multi-Platform Campaign Around a Major Film Release
The campaign will include branded television commercials and digital films, in-store promotions, social media activities, and a cinema campaign that will be shown on more than 900 screens. By bringing these touchpoints the plan is to connect Pintola with people at different points in their entertainment and shopping experiences.
For brands, movie collaborations give a chance to be part of the talks around releases while spreading their message beyond regular advertising. The Pintola RANABAALI partnership takes this approach using the film system to increase brand awareness on many platforms.
Speaking about the partnership, Rohan Kapoor, VP – Brand Partnerships, at Oberoi IBC said the partnership connects a food brand with the power of cinema. He also mentioned that movie-based partnerships help brands connect with audiences on platforms, allowing Pintola to spread its message around a film that many people are looking forward to.
Bringing Food and Entertainment Brands Together
Pintola is a food brand based in Ahmedabad that focuses on nutrition. The brand offers a range of products such as peanut butter, high-protein oats, muesli, and rice cakes. These products are for people who want food choices that fit into their daily lives.
RANABAALI is a movie that is directed by Rahul Sankrityan and produced by Mythri Movie Makers and T-Series Films. The movie stars Vijay Deverakonda and Rashmika Mandanna. The movie is set to be released in cinemas, over the world on October 16 2026.
The partnership brings these two areas together with a campaign that aims to make Pintola known in both the world of entertainment and the world of retail.
Oberoi IBC’s Focus on Brand Partnerships
The association adds to Oberoi IBC’s portfolio of movie collaborations and strategic brand partnerships. Based in Mumbai, the advertising agency specialises in celebrity endorsements, movie collaborations and brand partnerships connecting consumer brands with entertainment properties through integrated marketing campaigns.
With television, digital, social media, retail and cinema activations planned for the Pintola–RANABAALI campaign, the partnership reflects a multi-channel approach to brand visibility around a major film release.
