Meta has added an option that lets advertisers pick a specific age range and gender for each ad creative inside the same ad set.

When the ‘Choose an audience for each ad setting is turned on advertisers can create several ads within one ad set and then decide which audience fits best for each creative.

For example, advertisers in the financial services field can aim retirement‑planning videos at people aged fifty to sixty‑five while letting savings‑account videos reach everyone. Advertisers who sell fashion can choose women as the audience for ads that show women’s sweaters and men as the audience for ads that show men’s sweaters.

The capability will be accessible to Meta Marketing API partners starting today. The corporation has invited its partners to evaluate and test the update.

The functionality affects a number of Marketing API endpoints relating to ad sets, advertising, and ad creatives.