The brand’s ‘Ab Apni Chalao’ campaign will target consumers in metros, Tier II and Tier III cities, as well as logistical corridors, with the goal of raising awareness among transporters and MSMEs.

TrucksUp has recruited actor Ajay Devgn as its official brand ambassador, as the digital platform for the transportation ecosystem seeks to increase brand awareness among truck owners, drivers, fleet operators, and other logistics players.

The relationship is followed by the brand’s integrated marketing campaign centered on the subject “TrucksUp – Ab Apni Chalao.” The ad will highlight the brand’s identity as a platform that supports the commercial vehicle ownership lifecycle.

The campaign is designed to reach audiences in metropolitan areas, Tier II and Tier III cities, and critical logistical routes. The collaboration will also help to raise awareness and recall among transporters, MSMEs, business partners, and logistics businesses.

Sarthak Elwadhi, Co-founder of TrucksUp, commented on the development, saying, “Ajay Devgn’s association marks a defining milestone for TrucksUp.” His integrity, resilience, and great interpersonal skills are ideally aligned with our objective of strengthening India’s transportation community via technology and trust. More than just a celebrity endorsement, our collaboration improves our emotional bond with truck owners and carriers. Through our campaign, ‘TrucksUp – Ab Apni Chalao,’ we hope to instill more confidence in digital adoption while reaffirming TrucksUp as the most trusted platform for India’s transportation industry.”

The organization will also help it communicate with industry players such as OEMs, financial institutions, insurance companies, fuel partners, and government agencies.

As the firm strives to expand its footprint in India’s transportation and logistics sector, the campaign will blend the actor’s involvement with the brand’s digital platform and technology-driven services.