X has introduced an Ads Model Context Protocol (MCP) server, which enables advertisers to link their X campaigns to third-party AI technologies and utilize them
A simple agency has won the out-of-home (OOH) advertising contract for skincare brand Foxtale. The partnership begins with an outdoor campaign starring superstar Shah Rukh
Every August, advertisements use the rhetoric of independence. Flags emerge in advertisements, jingles become patriotic, and companies race to say something about the country. But
TV9 Network has expanded its cooperation with media technology firm Amagi to include wider Connected TV (CTV) and digital media workflows such as live feed
A New Mexico judge has ordered Meta to pay $567 million to rectify damages to young people caused by its platforms, in the second round
OpenAI has launched two access categories under its Daybreak cybersecurity initiative to provide certified defenders with access to AI models for authorized security work. The
We can all agree that Zomato and Swiggy established India’s food delivery sector together. Over time, the two platforms have developed a reputation for public
Ventes Avenues, an advertising technology firm, and SuperCTV, a connected TV platform provider, have teamed with Xiaomi PatchWall to create Connected TV (CTV) advertising solutions
Nearly six months after tightening rules governing AI-generated content, the Centre has provided Parliament with its most detailed update on how the framework is being
According to The Economic Times, PepsiCo India has removed the word “energy” from its Sting cans and bottles to comply with a Food Safety and