The Executive Chairman of S4 Capital claims that as AI reduces manufacturing costs and changes the economics of advertising, agencies need to go beyond time-and-materials
Before joining HUL, Koteshwar LN was part of Marico’s leadership team, bringing extensive experience in building consumer brands. Koteshwar LN has been named Chief Executive
The upgrade enables shops to upload their entire product catalog to Pinterest, allowing users to find relevant goods using the platform’s AI-powered visual search. In
The organization will manage media strategy, planning, purchasing, implementation, and performance across traditional and digital channels under the mandate. BigTrunk Communications has secured Wonder Cement’s
The mandate will be handled by Creativeland Asia’s Delhi office, which will oversee the brand’s creative strategy and communications. Creativeland Asia (CLA) Delhi has secured
Mudaliar exits Dream Sports after more than eight years, having played a key role in shaping the growth and brand journey of Dream11. Vikrant Mudaliar,
Working with D&AD and Mothership Productions, the programme is available to advertising film directors in first three years of their directing careers. McCann India has started Fresh
With over a decade of experience in business development, digital strategy and client leadership, Keerthi Kumar.R will lead Wirality’s next phase of business growth. Keerthi
Meta’s reported investment in CRED and Kunal Shah’s evolving role have reignited conversations around WhatsApp’s monetisation strategy, founder-led innovation and what these moves could signal
The partnership includes responsibility for platform development, audience growth, subscription services, revenue generation, and ongoing management. Bodhi Tree Multimedia has been given the responsibility by