Ventes Avenues, an advertising technology firm, and SuperCTV, a connected TV platform provider, have teamed with Xiaomi PatchWall to create Connected TV (CTV) advertising solutions in India.
The agreement will bring together Xiaomi PatchWall’s smart TV ecosystem, SuperCTV’s CTV platform and integration skills, and Ventes Avenues’ advertising technology and market knowledge to create advertising goods for Xiaomi’s television platform.
The partnership will concentrate on building the technology, platform integrations, and advertising infrastructure needed to implement advertising throughout the Xiaomi PatchWall ecosystem.
According to the firms, the agreement aims to retain the quality of Xiaomi’s television home-screen experience while offering advertising forms tailored to large-screen watching.
Xiaomi PatchWall is the company’s content discovery platform, offering consumers a unified interface for accessing entertainment from numerous streaming services and applications. Under the terms of the agreement, businesses will be able to contact consumers via advertising formats incorporated into the television home screen.
The collaboration comes as CTV usage continues to rise in India, with the television home screen becoming an increasingly essential touchpoint for both entertainment discovery and brand communication.
The collaboration comes as CTV usage continues to rise in India, with the television home screen becoming an increasingly essential touchpoint for both entertainment discovery and brand communication.
As part of the arrangement, SuperCTV and Ventes Avenues will collaborate on technology, platform integrations, and advertising infrastructure. Ventes Avenues will handle all advertiser and media agency relationships, market development, and campaign activation for Xiaomi PatchWall Masthead advertising opportunities in India.
Balamurugan Mani, CEO and Co-Founder of Ventes Avenues, commented on the cooperation, saying, “Partnering with Xiaomi PatchWall is a key milestone for Ventes as we continue to establish a robust, technology-led Connected TV solution in India. Xiaomi has established a trustworthy smart TV ecosystem that is critical to India’s developing Connected TV scenario.”
