As Asian Paints unveils ColourNext 2026, MD & CEO Amit Syngle shares how design forecasting is shaping consumer choices, why regional identity is influencing colour
The partnership also extends to Whisper World, integrating brand messages directly into TV show scenes through contextually relevant placements. Omnicom Media India has partnered with
At Cannes Lions, OpenAI showcased ChatGPT’s advertising capabilities to brands while also highlighting Codex. Its AI-powered coding assistant, as the company looks to diversify revenue
From Tier II consumers exploring Korean skincare to AI-driven beauty assistants and creator-powered storefronts, Amazon’s Siddharth Bhagat sees the future of beauty retail taking shape
Ravi Makwana notes that as seasons shift later than they used to, ice cream brands are getting a longer runway to sell their products. He
Bata India has officially launched a new chapter of its ‘Make Your Way’ campaign. To bring this vision to life, the brand has welcomed Bollywood
The 2026 Spikes Asia Awards are set to break new ground, marking a series of firsts for the region’s most influential celebration of creativity. Among
In an industry powered by speed, pressure, and relentless deadlines, kindness often goes unnoticed. Yet, it’s these quiet, human moments — not the big campaigns
Phillips Education has appointed Ninad Pathak as Assistant Vice President – Marketing and Communications, bringing over 13 years of expertise in marketing, strategy, and digital
At a recent industry roundtable, Sundar Balasubramanian, Chief Marketing Officer of Myntra, shared insights into how social commerce is reshaping fashion discovery in India. According