Volkan formerly served as the Chief Digital Officer and a member of the Management Committee for L’Oréal’s Consumer Products Division in Turkey.

Efe Volkan has been named Senior Director of Integrated Marketing Experiences (IMX) at The Coca-Cola Co. He revealed the decision in a LinkedIn post.

“I’m excited to start a new chapter as Senior Director, Integrated Marketing Experiences (IMX) at The Coca-Cola Company. I’m looking forward to learning, growing, and working with a fantastic team. Here’s to the voyage ahead.” Volkan spoke.

Volkan formerly served as the Chief Digital Officer and a member of the Management Committee for L’Oréal’s Consumer Products Division in Turkey. He oversaw the division’s digital, conventional, and retail media strategies, focusing on performance, innovation, and cross-functional cooperation. He also headed teams focused on media and influencer marketing.

He formerly worked as Digital Director and Management Committee Member at L’Oréal’s Consumer Products Division, where he oversaw digital strategy spanning digital media, data, content, and influencer marketing.

Volkan formerly worked at Unilever as the Ice Cream MET Region’s Digital Marketing & Commerce Lead and Unilever Türkiye’s Head of Media for Türkiye, Central Asia, and Iran, as well as the Country Media Manager for Türkiye.

He worked with Unilever in areas such as digital marketing, performance marketing, retail media, CRM, consumer experience, media investment, data-driven marketing, and digital platform alliances. He also handled media strategy for over 30 businesses, both online and offline.

Volkan began his career in media planning and account management, working at Publicis Media and Omnicom Media Group. He also worked as a marketing intern at Digiturk.