SharkNinja APAC has signed WPP Media as its integrated media partner in India. Wavemaker, WPP Media’s global media agency, will oversee the brand’s media strategy, planning, and investment across both digital and offline channels.

The assignment also requires the agency to handle the brand’s APAC performance marketing operations.

The alliance will use a full-funnel media approach to integrate brand building and performance marketing. The agency will employ data, technology, and analytics to back up its plan and integrate media activities across platforms.

Mrunmay Mehta, Managing Director and Country Head – India, SharkNinja, commented on the agreement, saying, “India is a big growth market for SharkNinja APAC, and making real customer connections will be crucial as we expand our footprint. We were searching for a partner who could bring together strategic thinking, data, technology, and execution to provide integrated business outcomes. WPP Media’s comprehensive skills, forward-thinking strategy, and proven track record of driving growth make them the right partner to help us accelerate our journey in India.”

Speaking about the mandate, Amin Lakhani, President – Client Solutions, WPP Media South Asia, stated, “Today’s growth is driven by linked experiences, where brand, performance, and data work together. Our mission is no longer only to plan media, but also to design growth ecosystems that help businesses remain relevant, nimble, and competitive. Shark and Ninja are global market-leading brands with an innovation-first mindset, and we are thrilled to collaborate with them to create new opportunities for growth through audience intelligence, AI-powered planning, strategic partnerships, and integrated media solutions that have long-term business impact.”