The mandate will be handled by Creativeland Asia’s Delhi office, which will oversee the brand’s creative strategy and communications.

Creativeland Asia (CLA) Delhi has secured the creative mandate for Del Monte India after a competitive multi-agency evaluation, marking the beginning of a new partnership focused on strengthening the food brand’s presence in the Indian market.

Creativeland Asia will head Del Monte India’s integrated brand and product communications under the mandate. The agency will create a strategic creative platform and carry out communication campaigns across the main product lines of the brand. The aim is to deepen consumer involvement and highlight Del Monte’s past of excellence, creativity, and knowledge in the food sector.

Speaking about the partnership, Mayur Chandra, Chief Business Officer at Creativeland Asia, noted that Del Monte is a company that deftly combines modern-day relevance with a rich worldwide legacy. He pointed out that customers are looking more and more for companies that encourage creativity in the kitchen and help to improve daily meals as India’s food culture keeps changing.

“We see a compelling opportunity to build a distinctive narrative around expertise, product excellence and the joy of great cuisine, while creating work that is culturally resonant for India. We’re looking forward to working with the team to help define the next chapter of the brand’s path,” Chandra added.

Matching these feelings, Del Monte Foods’ DGM – Marketing Kiranpreet Kaur said that evolving customer expectations call for brands to highlight their advantages in a way that is both pertinent and motivating. During the assessment process, Creativeland Asia showed a great grasp of Del Monte’s vision and industry dynamics, therefore positioning the company as the ideal partner to communicate the brand’s narrative going forward.

From Creativeland Asia’s Delhi headquarters, which will direct Del Monte’s overall creative and communications plan as it tries to improve its relationship with Indian consumers, the account will be handled.

The alliance shows how Del Monte India is still committed to developing significant brand stories and using imaginative narrative to keep current in the more and more cutthroat food and beverage scene.