Netflix has chosen Dentsu as its single holding-company media agency partner in EMEA, following a competitive presentation process.

The arrangement expands dentsu’s existing cooperation with Netflix in the UK to 21 other markets throughout the region.

Teams from Dentsu’s Media Practice and Dentsu Lab will handle the account through Dentsu ENTS.

Amy Watt, President of iProspect UK and dentsu, expressed delight in receiving the mandate. Our teams have demonstrated what is possible when we combine regional size with authentic local strategic thinking, engaging client relationships with both humility and ambition. We are excited to expand on the excellent foundations of our UK cooperation and provide exceptional work for Netflix throughout EMEA.”

The extended collaboration will see dentsu manage Netflix’s media account across the EMEA territories covered by the appointment.