As part of the assignment, the firm will engage with creators to showcase the possibilities of the AI function and manage marketing and social media rollout on Instagram and other key international platforms.
JEEVMEDIA has been appointed to oversee the global launch strategy for CapCut’s Seedance 2.5 AI video feature.
The agency will be in charge of marketing and social media rollouts on Instagram and other key worldwide platforms as part of the mission.
Seedance 2.5 is ByteDance’s most recent AI video model, featuring 30-second single-shot 4K video creation, increased physical realism, and local editing features that allow users to change particular aspects inside a scene while retaining narrative continuity.
The functionality also supports up to 50 multimodal reference assets, allowing artists to keep brand identity, character styles, and visual aspects between projects.
Prafulla Kumar Jha, Founder of JEEVMEDIA, commented on the mandate, saying, “Winning the global mandate for CapCut’s Seedance 2.5 launch is a testament to the team’s vision and our ability to bridge the gap between complex AI technology and creator-led storytelling.” Seedance 2.5 is more than simply an update; it represents a fundamental shift in the way the next generation of social content will be created. CapCut empowers mobile creators with professional-grade production capabilities by offering 30-second native creation and extensive reference controls. We are happy to be the agency in charge of directing this rollout to millions of consumers throughout the world.”
The agency will collaborate with artists to illustrate the AI feature’s potential as part of its global deployment.
