Magnum by Safari, a luggage brand from Safari Industries (India) Limited, has named Bollywood star Saif Ali Khan as its brand ambassador.

The collaboration will be part of the brand’s message for its ‘Swag On The Move’ offer, which emphasizes design, utility, and affordability for Indian travelers.

Sudhir Jatia, Managing Director, Safari Industries (India) Limited, commented on the announcement, saying, “Magnum by Safari has quickly emerged as a top luggage choice on Flipkart by delivering on a clear promise: premium quality, modern aesthetics, and exceptional value for the style-conscious traveller.” Our collaboration with Saif Ali Khan exemplifies this goal. His timeless sophistication and effortless flair underscore our dedication to modern design while expanding brand awareness to a larger, more vibrant audience in India.

Speaking about his relationship with the company, Saif Ali Khan stated, “I’m drawn to the brand because it offers good design at an affordable price, without compromising on style or character. Magnum by Safari feels like a natural fit for the way I travel – simple, confident, and with a sense of style. I like how the brand brings together thoughtful design, durability, and functionality in luggage that is made for life on the move.”