As part of the agreement, the business will undertake an integrated marketing campaign spanning television, internet platforms, print media, dealer engagement programs and farmer outreach activities nationally.
SML Limited has named former India cricketer Sachin Tendulkar as its brand ambassador, as the agricultural solutions provider seeks to broaden its impact among farmers and stakeholders in the agriculture industry.
The alliance aims to strengthen its involvement with agricultural communities and raise awareness of its crop nutrition, crop protection, and biological product range.
Sachin Tendulkar, speaking on behalf of the group, stated, “The future of agriculture will be shaped by ideas that combine innovation and purpose.” It’s good to see SML working on solutions to help farmers and contribute to a more sustainable future.
Commenting on the agreement, Bimal Shah, Managing Director, SML Limited, stated, “The Indian agri-input market is experiencing a substantial transition. Beyond product innovation, farmer confidence, channel trust, and business integrity are emerging as significant differentiators in generating long-term success. Sachin Tendulkar epitomizes qualities that resonate powerfully with SML – trust, quality, consistency, and performance. His enduring credibility throughout rural and urban India makes him a perfect fit for our brand and our strategy for the future.”
“As SML enters its next phase of expansion, this relationship reaffirms our commitment to innovation, sustainability, and delivering high-performance agricultural solutions that empower farmers and contribute to India’s agricultural success,” he said.
As part of the partnership, the business will start a countrywide integrated marketing campaign that includes dealer engagement programs, print media, internet platforms, television, and farmer outreach activities.
The campaign, titled ‘SML, Fasal Ka Master Blaster,’ draws on Tendulkar’s cricketing career to highlight the company’s crop nutrition and crop protection offerings.
The alliance is part of its larger plan to improve brand exposure, strengthen connection with farmers, dealers and distributors, and support its innovation-led growth through investments in research and development, new product registrations and international expansion.
