Better Nutrition, a biofortified staples brand, has expanded its partnership with Varun Dhawan, who has invested in the firm and will be its brand ambassador. Varun’s interest in biofortification grew after he purchased agricultural land, and the partnership will see his farm developed as a biofortified farm in collaboration with the company.

Varun Dhawan commented on his partnership with the brand, saying, “We’re working together to make my farm biofortified. Yes, Better Nutrition is now my brand as well. I genuinely enjoy the mission, and I want to be a part of it. You’ll see a lot more of me and my brand. “So this is very personal to me.”

Regarding the collaboration, Prateek Rastogi, co-founder and CEO of Better Nutrition, stated, “We began Better Nutrition with a simple belief: if the food Indians eat every day can be more healthy, that is where we should begin. However, laying a claim on a packet is far from enough to do this. It starts with the seed, the soil and the farmer, and then requires testing and validation all the way through to the food. Varun understood that very quickly. His decision to invest in the company and turn his own farm into a biofortified farm shows how deeply he connects with the mission.”